Marketing Director/Business Development manager for dynamic, flexible company that truly needs a marketing demon
Lisa Maule Baeta
Objective: Marketing Director
ACCOMPLISHMENTS
As Marketing Director for solar company, updated trade show presentation and introduced first database marketing project for ongoing solar sales. Developed sales team and introduced financing for sales.
In field sales for home improvement company, had consistently high close rate.
Project Manager/Producer for web development company, managed over 60 high tech web sites from creation to ongoing maintenance and continual enhancement of functionality.
Known as a project catalyst and a source for ideas; thrives in the collaborative process, strong sales and expertise in both retail and distributor level business.
Excellent speaking and written skills; press releases, PSAs picked up by statewide media.
Consultant on Federal Base Reuse; created Oak Knoll Golf/Park Committee and proposal for Golf Course and Driving range was accepted as cornerstone for reuse of Navy Base.
Former President of 600 member Homeowners Association
PROFESSIONAL EXPERIENCE
Marketing Director
Light Energy Systems, Concord, CA 2006-2008
Solar Contracting Company
Marketing and PR for solar leads- introduced database marketing
Strategic consulting and leads processing
Sales consultant 2003-2005
Viplex Sales
Twenty year old regional windows and siding contracting company
Outside sales for well respected windows and siding installer
Consistently high close rate for home improvement industry
Marketing Director 2000-2002
Corporate Project Resources Inc. , CPRI
Interim Marketing Director for successful Bay Area non-profit
Developed web site
Created Grand Opening for new regional Center for Elders Independence site
Developed new corporate ID; redesigned all materials from business presentation through to van fleet logo design
Strategic consulting for staff development
Marketing Director 1999-2000
Aevia Inc.
Startup Telecom
Created web site
Placed CEO in interviews with major national industry magazines
Developed corporate identity; logo, business cards and trade sheets
Implemented trade show design and participated in Silicon Valley High Tech Trade Show
Project Manager/Producer 1996-1998
3WC, Foster City, CA
Internet development company
Creation of new web sites for Silicon Valley Fortune 500 companies
Managed creative and technical teams' update of multiple sites
Big Enchilada/Owner TerraVerde, Oakland
Startup Distributorship for turf seed, sod, liquid fertilizers to Golf industry in California 1992-1995
Introduced fertigation to CA golf industry
Directed all sales, marketing, trucking, warehousing, billing in sales territory from Ventura to Lake Tahoe
Set up major Country Clubs with fertigation - conversion to liquid fertilizer pumping stations
Recruited by two national companies for new product line introduction to CA
Ad agency, Owner
Embarcadero Communications, San Francisco, CA 1982-1991
Marketing, Advertising and Public Relations firm
New product introductions for food and beverage, trade groups, private start-ups
Marketing, public relations, advertising projects completed for over 200 companies
Personal: Life long Bay Area resident, hobbies include artwork, photography, singing and travel. Just developed an interest in chihuahuas that I can't explain.
Education: Studies in Fine Arts, Canada College, Woodside, CA
A.A. in Architectural and Structural Drafting, Heald Institute of Technology, San Francisco
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